Planit
Planit is a full-service marketing and advertising agency based in Baltimore, MD, specializing in brand launches and breakthrough ideas for national and international clients since 1994.
Company Overview
Planit is a full-service marketing and advertising agency headquartered in Baltimore, MD. Founded in 1994, the firm specializes in planning, launching, and measuring the impact of new brands and breakthrough ideas for national and international clients. The agency's diverse capabilities include PR, production, strategy, social, and UI/UX design.
Services
Planit offers a comprehensive suite of marketing and advertising services. These include PR, production, strategy, social, and UI/UX design. The company also provides crisis communications services to help brands manage effective crisis responses. Their full-stack digital team creates CMS- and CRM-driven sites, and they offer extensive video production services, including crafting broadcast TV spots and online assets. Planit also features a unique in-house content studio staffed with writers, SEO specialists, and multimedia designers. The agency's DEI Explorer Program promotes diversity, equity, and inclusion within their operations.
Awards and Recognitions
Planit has received numerous awards and recognitions over the years. It has been named Small Agency of the Year and Best Places to Work by Advertising Age Magazine. The agency has also been recognized as a Top Workplace by the Baltimore Sun and listed among America's 30 Best Agencies to Work For by AdAge Magazine. Additionally, Planit has won an EMMY® award and an International Clio award, and it has been named the PRSA Best PR Firm in Maryland. Entrepreneur Magazine listed Planit in its 360 most entrepreneurial companies in America.
Notable Campaigns
Planit has developed several impactful campaigns. One notable project was a multi-channel campaign for Preen, which resulted in a 457% increase in website visitors and a 147% increase in retailer Buy Now button clicks. Another significant campaign was for Toro Flex-Force, concentrating on battery-powered tools, which led to the creation of a robust product microsite and successful social media translation. During the COVID-19 lockdowns, Planit developed a virtual reality experience for Royal Building Products to engage customers effectively.
Membership and Team
Planit is a member of AMIN Worldwide, an alliance of independently owned agencies. The company employs over 85 individuals, including a full-stack digital team, SEO specialists, writers, and multimedia designers. Planit values diverse perspectives and promotes an inclusive work environment through its DEI Explorer Program.