Plausible Analytics
Plausible Analytics is an open-source, cookie-free web analytics tool that prioritizes privacy and simplicity, offering essential metrics and integrations with various platforms.
Company Overview
Plausible Analytics is an open-source web analytics tool designed with user privacy and simplicity in mind. Released under the AGPL license, it allows users to self-host and maintains full GDPR, CCPA, and PECR compliance. Unlike many other analytics tools, Plausible Analytics does not use cookies and abstains from collecting personal data. It is hosted in the EU using EU-owned cloud infrastructure. The company is funded exclusively through subscription fees, avoiding reliance on advertisements or data sales.
Features and Integrations
Plausible Analytics is designed for simplicity, offering a lightweight script that adds less than 1KB to page weight. It provides essential web metrics via an intuitive dashboard, supports goal tracking, funnel analysis, and revenue tracking, and allows users to import historical data from Google Analytics. The tool integrates seamlessly with various platforms including WordPress, Ghost, Squarespace, Wix, and Weebly. Additional features include UTM tag support for tracking marketing campaigns, a rollup reporting feature for aggregating stats from multiple sites, and a stats API for custom-built dashboards.
Privacy and Compliance
Plausible Analytics prioritizes user privacy and data protection. It does not utilize cookies and refrains from collecting any personal data. The platform is fully compliant with GDPR, CCPA, and PECR regulations, ensuring that user data is handled with the highest standards of privacy. Being hosted in the EU on EU-owned cloud infrastructure further underscores its commitment to privacy and regulatory compliance.
User Engagement and Community
Plausible Analytics fosters a strong community engagement by maintaining a public roadmap and being open to community feedback. Users can share their stats publicly or through secure links, and the platform offers email and Slack reports to keep users updated on traffic spikes and regular analytics updates. The tool also includes a white-label solution for reselling web analytics services, extending its utility for agencies and resellers.
Support and Reporting
Plausible Analytics provides comprehensive support features such as proxy functionality to serve the analytics script as a first-party connection. It supports email and Slack reports for notifying users of traffic changes and provides regular updates. The platform's rollup reporting feature enables the aggregation of statistics from multiple sites into a single report, and its public sharing feature allows data to be shared securely. This comprehensive support system ensures users can effectively manage and analyze their web traffic.