Playtika
Playtika creates engaging and customized game experiences, offering a diverse portfolio of games synchronized across platforms and devices. The company has offices worldwide and has made significant investments and acquisitions in the gaming industry.
Company Overview
Playtika creates engaging and fully customized game experiences by combining art and science. The company offers a diverse portfolio of games synchronized across platforms and devices. Playtika has a global presence with offices in Australia, Austria, Belarus, Finland, Israel, Netherlands, Poland, Romania, Spain, Switzerland, Ukraine, United Kingdom, and the USA. The company has rebranded itself around the phrase 'infinite ways to play.'
Game Portfolio
Playtika offers a diverse portfolio of games, including Bingo Blitz, an online multiplayer board game; Redecor, for home design enthusiasts; Animals & Coins, an animal adventure game; Solitaire Grand Harvest, a popular Solitaire game; Slotomania, the #1 social slots game; and Governor of Poker, a Texas Hold'em poker casino game. Other notable games include Board Kings, House of Fun, June’s Journey, Pirate Kings, Poker Heat, MONOPOLY Poker, WSOP, Best Fiends, Best Fiends Stars, 1V1.LOL, VDS, and Caesars Slots.
Strategic Acquisitions
Playtika has expanded its portfolio through strategic acquisitions, including the purchase of 80% of Finland’s Reworks Oy for $400 million, the acquisition of Best Fiends developer Seriously, casual card game developer Supertreat, German games company Wooga GmbH, and social games company Jelly Button. These acquisitions highlight Playtika's commitment to growing its diverse game offerings and market presence.
Corporate Social Responsibility
Playtika is engaged in various corporate social responsibility initiatives. Bingo Blitz partnered with Meals on Wheels America to combat senior loneliness and social isolation and donated $100,000 to Make-A-Wish to fulfill wishes for children with critical illnesses. Caesars Slots launched a charitable collaboration with The Wildlife Conservation Society. Additionally, Playtika used its office sites to deliver food packages during the COVID-19 pandemic, and June's Journey players planted 200,000 trees as part of an environmental initiative.
Educational Partnerships and Investments
Playtika collaborates with Israeli universities to offer gaming-related courses, emphasizing the company's dedication to fostering education in the gaming industry. In addition, Playtika announced a $25 million investment into Turkish developer Ace Games, demonstrating its commitment to supporting innovative game development globally.