Pledge 1%
Pledge 1% is a global movement founded by Salesforce, Atlassian, and Rally in 2014 that encourages companies to donate 1% of their staff time, product, profit, and/or equity to charity.
Founders
Pledge 1% was founded by Salesforce, Atlassian, and Rally in 2014. These founding companies aimed to inspire a new wave of social impact by encouraging businesses to integrate philanthropy into their corporate culture. The collaboration between these industry leaders has driven notable growth and influence for Pledge 1%.
History
Pledge 1% began its journey in 2014, initiated by Salesforce, Atlassian, and Rally. In 2016, Pledge 1% became a special initiative of Tides, enabling it to further its mission. The organization has since expanded its global reach, amassing over 18,000 members across more than 130 countries. This expansion has been supported by its framework that encourages companies to commit 1% of staff time, product, profit, or equity to charitable causes.
Services
Pledge 1% offers a range of services to support companies in their philanthropic efforts. These include providing resources, case studies, and one-on-one guidance to help businesses implement their giving programs. The organization offers a flexible framework that allows companies to pledge any combination of product, equity, profit, or time. Additionally, Pledge 1% provides guidance on managing and distributing funds through Donor Advised Funds or private corporate foundations.
Programs
Pledge 1% runs several programs to engage and support businesses in their philanthropic endeavors. The Builder Program includes leading companies that help drive the movement forward. The Boardroom Allies program involves top investors from venture capital firms who encourage portfolio companies to set aside equity for impact. Additionally, Pledge 1% provides a CEO Equity Playbook and offers various methods for companies to give back, including hands-on volunteering, skills-based/pro bono giving, and workforce development programs.
Impact
Since its inception, Pledge 1% has made a significant impact in the philanthropic world, igniting over $2 billion in new philanthropy through its members setting aside equity. The organization has been recognized as one of Fast Company’s World’s Most Innovative Companies and the #1 Nonprofit. Its influence extends globally, with a diverse membership base contributing to a wide array of charitable causes.