Poap
POAP Inc, established in 2021, allows users to mint digital mementos called POAPs, which are ERC-721 tokens used for various purposes such as memories and events. Organizations like Adidas and Google Cloud use POAPs to connect with their communities.
Company History
POAP Inc, short for 'Proof of Attendance Protocol,' was conceived in 2019 and officially established in 2021. Since its inception, POAP has focused on enabling users to mint memories as digital mementos called POAPs. This concept quickly gained traction, and POAP has successfully minted over 1,000,000 POAPs to date. The company is headquartered at 82 Nassau Street #60906, New York, NY 10038.
Products and Features
POAP Inc primarily offers POAPs, which are ERC-721 tokens minted on the POAP smart contracts. These digital mementos can serve various purposes, including memories, celebrations, product launches, and conferences. POAPs are displayed in the POAP app, where users can scan, mint, or browse their collections. Additionally, POAPs can be used as digital ticket stubs, online passports, and virtual frontiers for Web3-native communities. The company also offers an API for developers to create applications and automate POAP distributions.
Enterprise Solutions
POAP Inc provides a range of enterprise solutions aimed at large organizations, brands, and agencies. These solutions are managed through its Enterprise Services division and include packages such as POAP Credits, POAP Premium, POAP Journey, and POAP Platform. These services allow companies to strategically partner with POAP to engage their communities and create unique experiences. Some notable organizations using POAPs for community engagement include Adidas, Coinbase, Sotheby's, and Google Cloud.
Technology and Security
POAPs are non-fungible tokens that come with unique and unmodifiable serial numbers, ensuring authenticity and ownership. They are minted to a public ledger, making them durable and backed by cryptography. POAP maintains the integrity of its protocol by curating POAP Drops for quality and craftsmanship. Additionally, POAP uses Matomo, an open-source web analytics platform, to measure, collect, analyze, and report visitor data to optimize their website.
Use Cases and Engagement
POAPs have a wide range of use cases, from serving as digital memorabilia at events to acting as virtual frontiers for Web3-native communities. They can unlock various experiences, such as group chats, discounts, and paint parties. This versatility has made POAPs a popular choice for connecting with communities in creative and meaningful ways. Organizations like Red Bull, Spotify, Porsche, and the US Open use POAPs to enhance engagement and offer exclusive experiences to their audiences.