Carli Smyth
About Carli Smyth
Carli Smyth is a Revenue Marketing Specialist based in Lehi, Utah, with a background in marketing and event management. She has held various roles at Podium, Weave HQ, and Brigham Young University, and has developed strategies that significantly improved marketing conversion rates.
Current Role as Revenue Marketing Specialist
Carli Smyth serves as a Revenue Marketing Specialist at Podium, a position she has held since 2022. In this role, she manages a significant volume of marketing campaigns, averaging 35 external email, newsletter, banner ad, and print ad campaigns monthly. Additionally, she coordinates 12 internal, external, and partner webinars, showcasing her ability to handle diverse marketing initiatives.
Previous Experience at Podium
Carli Smyth has a history with Podium, having worked there in various capacities. She began as an Enterprise Marketing Intern for three months in 2021, followed by an eight-month tenure as a Campaign Operations Intern from 2021 to 2022. Her experiences at Podium contributed to her current expertise in revenue marketing.
Experience at Weave HQ
Prior to her current role, Carli Smyth worked at Weave HQ as an Events Marketer from 2019 to 2020 for one year. She also served as an Events Intern for three months in 2019. Her roles at Weave HQ provided her with valuable experience in event marketing and coordination.
Educational Background at Brigham Young University
Carli Smyth studied at Brigham Young University, where she pursued a Bachelor of Science in Marketing at the Marriott School of Business. Her studies in Pre-Business spanned from 2017 to 2022, equipping her with foundational knowledge and skills in marketing and business principles.
Marketing Initiatives and Achievements
In her marketing roles, Carli Smyth has directed strategy and budgets for coordinating paid media, webinars, and podcast plans with over 100 vendors. She implemented new strategies for HTML in Marketo, which led to a notable increase in the conversion rate from Marketing Qualified Leads (MQL) to Opportunities, rising from 4% to 16%.