Olivia Baxter
About Olivia Baxter
Olivia Baxter is a Senior Manager of Lifecycle Marketing at Podium, specializing in increasing full-funnel conversion rates. She has a diverse background in marketing, having held positions at companies such as Formlabs, edX, and Cengage, and holds a Bachelor's degree in Public Relations and Political Science from Boston University.
Current Role at Podium
Olivia Baxter serves as the Senior Manager of Lifecycle Marketing at Podium, a company that specializes in modernizing communication for local businesses through technology. In her current role, she focuses on increasing full-funnel conversion rates and has been involved in facilitating online reviews and launching various marketing campaigns. Her work aims to enhance customer engagement and drive business growth.
Previous Experience at Formlabs
Prior to her role at Podium, Olivia Baxter worked at Formlabs as the Customer Marketing Manager from 2018 to 2021. During her three years in Boston, Massachusetts, she developed marketing strategies aimed at improving customer relationships and enhancing the overall customer experience. Her tenure at Formlabs contributed to her expertise in customer marketing.
Career at edX
Olivia Baxter held multiple positions at edX, starting as the Marketing Manager from 2021 to 2022, and then advancing to Senior Manager, Customer Marketing from 2022 to 2023. In these roles, she focused on customer engagement and marketing initiatives that supported the organization's mission in online education. Her experience at edX further solidified her skills in customer marketing.
Educational Background
Olivia Baxter studied at Boston University, where she earned a Bachelor's Degree in Public Relations and Political Science. She is currently pursuing a Master of Business Administration (MBA) at the Questrom School of Business, Boston University, expected to complete in 2025. Her educational background provides a strong foundation for her marketing expertise.
Marketing Experience and Specialization
Olivia Baxter specializes in lifecycle marketing, with a focus on creating and executing digital marketing strategies that generate leads and revenue. Her previous roles, including positions at Cengage and McNeil, Gray and Rice, have equipped her with extensive experience in marketing coordination and customer experience management. This diverse background informs her current marketing strategies at Podium.