Positional
Positional, formerly known as ContainIQ, is a B2B marketing company based in the USA, offering specialized toolsets to enhance content marketing and SEO efforts.
Company Overview
Positional, formerly known as ContainIQ, operates within the B2B marketing industry. The company is based in Charleston, SC, and Hoboken, NJ, with a small team of five members. Positional specializes in providing a comprehensive toolset aimed at helping content teams scale their content channels and drive increased organic search traffic. The company is part of the S21 batch of Y Combinator and offers services both remotely and partly remotely across regions such as the United States and Canada.
Services and Toolsets
Positional offers a suite of five specialized toolsets designed to enhance the capabilities of content teams. These toolsets include Optimize, Content Analytics, Internals, AutoDetect, and Content Planner. Each toolset focuses on different aspects of content creation and SEO optimization, enabling teams to improve their organic search performance and streamline their content marketing efforts. They also provide private beta access to these toolsets through a waitlist, allowing early adopters to explore and benefit from their innovations.
Y Combinator Backing
Positional is backed by Y Combinator, having participated in its S21 batch. This association with one of the most prestigious startup accelerators in the world underscores the company's potential and credibility in the B2B marketing industry. Y Combinator's support helps Positional leverage invaluable resources, mentorship, and networking opportunities that assist in scaling their business and refining their product offerings.
Content and SEO Resources
Positional provides an array of resources aimed at educating and informing content marketers and SEO specialists. The company hosts a podcast that features insights from in-house SEO experts, agency professionals, and solo practitioners. Additionally, Positional maintains an in-depth blog covering various aspects of content marketing and SEO, including technical SEO and link-building. The company also offers a newsletter that delivers regular updates and insights on the latest trends and tactics in the SEO and content marketing space.
Social Media Presence
Positional maintains an active presence on several social media platforms, including Twitter, LinkedIn, TikTok, YouTube, and Instagram. Through these channels, the company engages with its audience, shares valuable content and updates, and fosters a community of professionals interested in content marketing and SEO. These platforms also provide a space for users to interact with the Positional team and stay informed about the latest developments and offerings.
