Potential Motors
Potential Motors, based in Fredericton, NB, Canada, develops AI-powered perception tools and software platforms for vehicles to navigate extreme environments, integrating with both traditional and electric vehicle platforms.
History of Potential Motors
Potential Motors, based in Fredericton, NB, Canada, has established itself as an innovator in the automotive sector, specializing in AI-powered perception tools. Since May 2020, the company has secured a total of $8.5M in funding, including an additional $2M for commercialization in 2024. Key milestones include unveiling its vision for the future of off-roading with the Adventure 1 design concept in 2022 and revealing core on-vehicle perception and computation technology such as Terrain Intelligence and Off-Road OS in 2023. The interdisciplinary team conducts real-world development at its off-road test track, The Sandbox.
Potential Motors Services
Potential Motors provides advanced AI-powered solutions specifically designed to enhance vehicle interaction with complex terrains. Their primary offerings include the Terrain Intelligence platform and Off-Road OS. Terrain Intelligence utilizes forward-facing sensors, including cameras, radar, and lidar, and AI to interpret various elements such as terrain shape, incline gradient, and surface type. Off-Road OS is a control stack that helps vehicles preemptively adjust driveline, suspension, and torque settings. The technology is applicable to both traditional Internal Combustion Engine (ICE) and advanced Electric Vehicle platforms.
AI and Machine Learning in Potential Motors
Potential Motors leverages AI and machine learning to design solutions for off-road and complex terrain vehicle navigation. Their software platform, Terrain Intelligence, utilizes data from forward-facing sensors to assess and adapt to environment changes. The interdisciplinary team includes AI and machine learning experts who gather on-vehicle data from five countries across three continents to train and verify AI models. The technology can function using conventional onboard hardware, making it widely applicable across various vehicle types.
Products by Potential Motors
Potential Motors has developed specialized products like Terrain Intelligence and Off-Road OS. Terrain Intelligence is a self-learning, on-vehicle software platform that interprets various environmental factors to assist in vehicle navigation. Off-Road OS works in tandem with Terrain Intelligence to preemptively adjust vehicle systems such as driveline, suspension, and torque settings for optimal performance in challenging terrains. These products are integrated with both traditional ICE and advanced Electric Vehicle platforms and can operate with standard sensors found on modern vehicles.
Partners and Collaborations with Potential Motors
Potential Motors collaborates with various stakeholders across the automotive, powersports, defense, and mining sectors. Notable partnerships include those with Brightspark Ventures, Build Ventures, NBIF, and Farpointe. The company is in dialogue with five leading automotive companies for innovation programs in 2024 and has already delivered its first project for a global automotive brand. Additionally, they are working on a suite of solutions for CFMOTO Powersports Inc., showcasing applications of Terrain Intelligence and Off-Road OS.