Primary
Primary provides sustainable, UPF 50+ swimwear and a wide range of gender-neutral clothing for babies and kids, using GOTS certified organic cotton and recycled materials. The company focuses on timeless essentials in vibrant colors and has a comprehensive sustainability initiative, including compostable packaging and significant donations to Baby2Baby since 2015.
Services
Primary offers a free costume concierge service during September and October, providing DIY costume ideas for Halloween. The company also provides free returns for most items within 90 days and includes a prepaid return shipping label. Purchases are shipped from a warehouse in Ohio, though international shipping is not available at this time.
Products
Primary provides sustainable UPF 50+ swimwear and a wide range of gender-neutral clothing for babies, kids, and adults. Their product line includes timeless essentials in vibrant colors, with new arrivals regularly added. Primary uses GOTS certified organic cotton, recycled materials for non-cotton items, and high-quality dyes to ensure longevity of colors.
Sustainability Initiatives
Since 2015, Primary has focused on sustainability, using compostable packaging and recycled materials. They use GOTS certified organic cotton and manufacture clothing in India, Vietnam, and China under ethical practices. Donations of over $1 million worth of premium basics have been made to Baby2Baby since 2015.
Manufacturing and Materials
Primary manufactures its clothing in India, Vietnam, and China. They prioritize sustainability by using GOTS certified organic cotton for 100% organic cotton styles and recycled materials for items like their UPF 50+ swimwear. High-quality dyes ensure their clothes retain bright colors through multiple washes.