Prodege
Prodege offers consumer insights and marketing solutions, utilizing behavioral data and data visualization to help businesses understand shopper journeys. The company also operates a commerce and cash back shopping platform and has received multiple awards for innovation and workplace excellence.
Company Overview
Prodege offers a range of consumer insights and marketing solutions, including ad effectiveness, mobile research, and qualitative research. The company also provides a self-serve DIY platform for conducting research quickly and efficiently. Prodege utilizes behavioral data to demystify complex shopper journeys through verified purchase data and employs data visualization techniques to help businesses analyze and share data with stakeholders. Additionally, Prodege engages in performance marketing to drive user acquisition with ROAS performance at scale.
Products and Platforms
Prodege operates a commerce and cash back shopping platform that offers scalable solutions to help businesses find, reach, and retain customers. This platform is designed to engage users with compelling offers and deals while driving customer acquisition and loyalty. The company also provides a self-serve DIY platform for quick and efficient market research, allowing businesses to gather insights rapidly and effectively.
Data and Research Solutions
Prodege offers advanced data and research solutions that utilize behavioral data to provide insights into complex shopper journeys. The company leverages verified purchase data to deliver accurate and actionable insights. Data visualization techniques are employed to help businesses analyze and share data with stakeholders in an easily understood format. Additionally, Prodege's corporate resource library hosts a wealth of case studies and insights across various industries.
Strategic Acquisitions
In 2022, Prodege expanded its capabilities and reach by acquiring Pollfish, BitBurst, and AdGate Media. These strategic acquisitions have strengthened Prodege's position in the consumer insights and marketing solutions sector, allowing the company to offer a more comprehensive suite of services to its clients.
Industry Recognition and Awards
Prodege has received multiple awards, recognizing its innovative contributions to the industry and its positive workplace culture. The company has been named in the GRIT Top 50 Most Innovative Suppliers and has been acknowledged as one of the Best Places to Work in LA. These accolades highlight Prodege’s commitment to excellence in both its services and its corporate environment.
