Bill Cohen
About Bill Cohen
Bill Cohen serves as the Senior Director at Prodege, LLC, where he has worked since 2022. He has extensive experience in consumer insights and targeted marketing, having held various leadership roles at notable companies such as Toluna Corporate, Kantar, and Nielsen.
Work at Prodege
Bill Cohen has served as Senior Director at Prodege, LLC since 2022. In this role, he leads initiatives focused on ad effectiveness, which includes analysis, optimization, and measurement. He utilizes a self-serve DIY platform for data visualization and consumer insights, enhancing the company's capabilities in understanding consumer behavior and market trends.
Previous Experience in Marketing and Sales
Prior to his current position, Bill Cohen held various leadership roles in prominent companies. He was Vice President, Client Director at Toluna Corporate from 2021 to 2022. Before that, he worked at Kantar as Vice President, Sales Growth and Strategy from 2016 to 2020. His experience also includes positions at Nielsen, where he served as Vice President in multiple capacities, including Global Business Services and Enterprise Sales Affinnova.
Education and Expertise
Bill Cohen earned his MBA in Marketing and Corporate Governance from National Louis University, studying from 2000 to 2002. He also holds a Bachelor of Science degree from the University of Wisconsin-Stout. His expertise includes behavioral consumer insights and targeted marketing, supported by his skills in business process improvement methodologies such as Lean, Kaizen, and Six Sigma.
Background in Global Operations
Bill Cohen has a strong background in global operations excellence, which encompasses P&L management and budgeting. His extensive experience in the industry includes significant roles at Nielsen, where he was involved in global business client service and operations, as well as retail data and business development.
Leadership Roles in Various Companies
Throughout his career, Bill Cohen has held several leadership positions. He was Senior Vice President of Global Client Service, Sales and Marketing at Burns Entertainment from 2012 to 2015. He also served as Vice President of Sales and Client Service at Ace Metrix, and as VP Enterprise Sales (Consultant) at Feedback Loop, a DISQO company, from 2020 to 2021.