Drew De Masters
About Drew De Masters
Drew De Masters serves as the VP of Lifecycle Marketing at Prodege, LLC, bringing over 20 years of experience in CRM and lifecycle marketing across various industries. He holds an MBA in Marketing and International Business from the University of Missouri-Kansas City and has previously held senior marketing roles at companies like Murad and Rauxa Direct.
Work at Prodege
Drew De Masters currently serves as the Vice President of Lifecycle Marketing at Prodege, LLC, a position he has held since 2022. In this role, he focuses on developing and implementing marketing strategies that enhance customer engagement and retention. Prior to this role, he worked as the Senior Director of Retention Marketing at Prodege from 2016 to 2022, where he was responsible for driving customer loyalty and maximizing lifetime value. His extensive experience at Prodege highlights his commitment to improving marketing performance within the organization.
Education and Expertise
Drew De Masters earned a Master of Business Administration (MBA) with a focus on Marketing and International Business from the University of Missouri-Kansas City, completing his studies from 1997 to 2000. With over 20 years of experience in CRM and lifecycle marketing, he has developed expertise across various industries, including mobile gaming, fintech, retail, e-commerce, banking, consumer packaged goods, and market research. His knowledge allows him to create effective marketing strategies tailored to diverse market needs.
Background
Drew De Masters has a diverse professional background that includes roles in various marketing capacities. He began his career as a Senior Database Marketing Manager at Rauxa Direct from 2003 to 2006. He then transitioned to Murad, where he served as the Senior Manager of Direct Database Marketing from 2009 to 2012. Following his time at Murad, he returned to Prodege, where he held multiple positions, including Director of Retention Marketing. His varied experiences contribute to his comprehensive understanding of marketing dynamics.
Achievements
Throughout his career, Drew De Masters has achieved significant milestones in the field of marketing. He has successfully utilized the 80/20 rule as a guiding principle in his marketing strategies, which has led to increased revenue and improved customer retention rates. His role as a landlord, author, speaker, and marketing coach for real estate investors further showcases his multifaceted expertise and commitment to sharing knowledge within the industry.