Erica Smith
About Erica Smith
Erica Smith serves as the Sales Director at Prodege, LLC, focusing on CouponCause, which was acquired by Prodege. She has extensive experience in affiliate marketing and digital strategy, having held various managerial roles in companies such as FutureClick Media and CJ Affiliate.
Current Role at Prodege
Erica Smith serves as the Sales Director at Prodege, LLC, focusing on CouponCause, which was acquired by Prodege. She has held this position since 2024, contributing to the company's sales strategies and initiatives. Her role involves leveraging her extensive experience in affiliate marketing and consumer insights to drive brand loyalty and product adoption.
Previous Experience in Affiliate Marketing
Prior to her current role, Erica worked at FutureClick Media as a Senior Partner Manager from 2018 to 2020. She also held the position of Senior Account Manager at CJ Affiliate for four months in 2018. Her tenure at House of Kaizen spanned several roles, including Senior Director of Affiliate Services from 2015 to 2017 and Director of Affiliate Services from 2012 to 2015. These positions equipped her with a strong foundation in digital strategy and influencer marketing.
Background in Customer Service
Erica began her career at the Pittsburgh Penguins as a Customer Service Representative from 2001 to 2003. This early experience in customer service provided her with essential skills in consumer engagement and support, which she has built upon throughout her career in marketing and sales.
Educational Qualifications
Erica Smith earned a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing from the University of Pittsburgh, completing her studies from 1999 to 2003. This educational background has been instrumental in shaping her expertise in marketing strategies and consumer insights.
Skills and Expertise
Erica possesses a strong skill set in deep consumer profiling, which enables her to effectively acquire new customers and enhance engagement. Her expertise also includes leveraging consumer insights to improve brand loyalty and product adoption, making her a valuable asset in the marketing field.