Heather L.
About Heather L.
Heather L. is a Manager of Research Solutions at Prodege, LLC, where she has worked since 2019. With over 15 years of experience in market research and analytics, she has held various roles at companies such as Hyundai Motor America, DIRECTV, and Panasonic Avionics Corporation.
Current Role at Prodege
Heather L. serves as the Manager of Research Solutions at Prodege, LLC, a position she has held since 2019. In this role, she collaborates with both internal and external stakeholders to provide high-quality and actionable insights to clients across various industries. Heather's responsibilities include offering thought leadership and guidance throughout critical project phases, such as bid review, questionnaire design, and survey program testing. Her expertise in research solutions contributes to the effective delivery of insights that support client objectives.
Previous Experience at Hyundai Motor America
Heather L. has significant experience at Hyundai Motor America, where she worked in two roles. She was a Market Research Analyst in Corporate Planning from 2007 to 2010, followed by a position as Brand & Business Strategy Assistant Manager from 2011 to 2017. During her tenure, she developed skills in market analysis and strategic planning, contributing to the company's corporate initiatives and brand strategies over a total of nine years.
Experience at DIRECTV
From 2010 to 2011, Heather L. worked at DIRECTV as an Audience Measurement & Analytics Associate Manager in Ad Sales Operations. In this role, she focused on audience measurement and analytics, which provided her with insights into consumer behavior and advertising effectiveness. This experience enhanced her analytical skills and understanding of the media landscape.
Role at Panasonic Avionics Corporation
Heather L. was employed at Panasonic Avionics Corporation as a Media Program Manager from 2017 to 2019. In this capacity, she managed media programs, further developing her project management and operational skills. Her work involved overseeing various media initiatives, contributing to her overall expertise in the field.
Education and Expertise
Heather L. earned a Bachelor of Science degree in Business Administration from the University of California, Riverside, where she studied from 2003 to 2007. Her educational background laid the foundation for her extensive career in market research and analytics, equipping her with the knowledge necessary to lead projects and deliver insights effectively.