Katie Crockford
About Katie Crockford
Katie Crockford is a Senior Marketing Manager at Prodege, LLC, where she has worked since 2019. With a background in various marketing roles, she specializes in developing sales enablement materials and collaborating on consumer insight surveys.
Work at Prodege
Katie Crockford has been serving as the Senior Marketing Manager at Prodege, LLC since 2019. In this role, she plays a crucial part in enhancing the company's external presence at various events. Her contributions align with Prodege's objective of establishing itself as a leading global provider of marketing, data, and insights solutions. Prior to her current position, she worked as a Marketing Manager at Prodege from 2018 to 2019.
Previous Marketing Roles
Before joining Prodege, Katie held several marketing positions that contributed to her expertise in the field. She worked at Think Marketing as an Assistant Marketing Manager from 2013 to 2014. Prior to that, she was an Account Executive on the Innovation Team at IN Marketing Services from 2012 to 2013. Additionally, she served as a Junior Account Executive and Sales Planner at IN Marketing Services from 2010 to 2012, gaining valuable experience in shopper marketing and business development.
Education and Expertise
Katie Crockford earned her Bachelor of Arts degree in Communication, with a focus on Public Relations and Advertising, from Purdue University. She completed her studies from 2006 to 2010. Her educational background has equipped her with the skills necessary for developing and implementing effective marketing strategies, particularly in sales enablement and consumer insights.
Sales Enablement and Collaboration
In her current role, Katie develops and implements sales enablement materials for a team of over 30 sales representatives and account managers. Her focus areas include shopper marketing, performance marketing, and affiliate marketing. She collaborates with the data team to design and execute consumer insight surveys, analyzing the results to create relevant content for sales teams and media distribution.
Experience at Bay Cities
Katie worked as a Brand and Marketing Strategist at Bay Cities from 2014 to 2018. In this position, she was responsible for developing marketing strategies that enhanced brand visibility and engagement. Her experience at Bay Cities contributed to her overall marketing acumen and prepared her for her subsequent roles in the industry.