Kelly Palmer
About Kelly Palmer
Kelly Palmer is a Senior Director at Prodege, LLC, with extensive experience in marketing strategies and research methodologies. She previously held leadership roles at MetrixLab, where she specialized in client strategy for over a decade.
Current Role at Prodege
Kelly Palmer serves as the Senior Director at Prodege, LLC, a position she has held since 2016. In this role, she focuses on advanced online marketing research methodologies, including conjoint models and advertising effectiveness. Her expertise contributes to the company's strategic initiatives in the Greater New York City Area.
Previous Experience at MetrixLab
Prior to her current role, Kelly Palmer worked at MetrixLab for a total of 11 years. She began as Director of Client Strategy from 2005 to 2008, where she developed strategies for client engagement. She then advanced to Vice President of Client Strategy from 2008 to 2016, overseeing client relationships and strategic direction in the Greater New York City Area.
Education and Expertise
Kelly Palmer studied at Stony Brook University, where she gained foundational knowledge that supports her career in marketing. She possesses expertise in both consumer and business-to-business marketing strategies, which enhances her effectiveness in her roles. Her specialized skills include advanced online marketing research methodologies.
Background in Advertising and Marketing
Kelly Palmer has a background in consumer and professional pharmaceutical advertising planning. She is experienced in media evaluation and planning, with a particular focus on direct marketing and brand tracking. This background informs her strategic approach to marketing and client engagement.