Mark Doubleday
About Mark Doubleday
Mark Doubleday serves as Senior Director of Retention Marketing at Prodege, LLC, where he focuses on user activity management for a leading reward platform. He has extensive experience in B2B and B2C marketing, specializing in media buying and customer acquisition strategies.
Work at Prodege
Mark Doubleday currently serves as Senior Director of Retention Marketing at Prodege, LLC, a role he has held since 2022. In this position, he focuses on managing and growing user activity for Prodege's leading reward platform. Prior to this, he worked as Director of Retention & Growth for the UK division from 2019 to 2022, where he developed strategies to enhance customer retention and engagement.
Education and Expertise
Mark Doubleday studied at the University of Kent at Canterbury, where he earned a Bachelor of Business Administration (Hons) with a 2:1 classification from 2002 to 2005. His educational background provides a solid foundation for his expertise in managing user activity and retention strategies within the marketing sector.
Background
Before joining Prodege, Mark Doubleday accumulated extensive experience in various marketing roles. He worked at Clickwork7 as Head of Real Time Prospecting & Lead Generation from 2011 to 2019. Earlier, he held positions at Enterprise Rent-A-Car as Assistant Manager and at Simpson Mahoney Parrock as Account Executive. His career spans both B2B and B2C verticals, focusing on new and existing marketing channels.
Achievements
Mark Doubleday has developed a strong skill set in media buying, including SEO, PPC, display, email, and affiliate marketing. He specializes in online lead generation and customer acquisition, with a focus on retention strategies. His experience includes performance and conversion optimization, which enhances marketing efficiency and client relationship building.