Susan Stacey
About Susan Stacey
Susan Stacey is a seasoned professional with over 25 years of experience in consumer and shopper insights, currently serving as Sr. Director at Prodege, LLC. She has held various leadership roles at notable companies, including GfK and IRI, and is known for her client advocacy and strategic thinking.
Current Role at Prodege
Susan Stacey serves as the Senior Director at Prodege, LLC, a position she has held since 2022. Based in the Denver Metropolitan Area, she focuses on delivering insights and strategies that align with client needs. Her role involves leveraging her extensive experience in consumer and shopper insights to enhance Prodege's offerings and client engagement.
Previous Experience at GfK
Before joining Prodege, Susan Stacey worked at GfK in various senior leadership roles. She served as Senior Vice President, Retail & Consumer from 2018 to 2021 and as Senior Vice President, Shopper & Retail Strategy from 2015 to 2018. During her tenure, she contributed to the development of strategies that addressed retail and consumer insights, enhancing client relationships in the Greater Philadelphia Area.
Career Background at IRI and Spire
Susan Stacey's career includes significant roles at IRI and Spire, a Datalogix Company. At IRI, she held the position of Senior Vice President from 1992 to 2010, where she developed her expertise in consumer insights. Later, she worked at Spire as Vice President, Client Solutions/Service from 2012 to 2014, where she successfully secured and led multi-million-dollar partnerships in Monroe, CT.
Education and Expertise
Susan Stacey earned a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Vermont. Her educational background complements her over 25 years of experience in the industry, specializing in consumer and shopper insights, strategic thinking, and insights development. She is skilled in contract negotiation, management, and writing proposals.
Professional Skills and Interests
Susan Stacey is passionate about being a client advocate and ensuring stakeholder needs are well understood. She values transparency and open communication to drive collaborative change. In addition to her professional skills, she enjoys planning and researching travel and event ideas outside of work. She is also experienced in presenting and public speaking at conferences and webinars.