Troy Harrington
About Troy Harrington
Troy Harrington serves as the Head of Marketing at Pollfish and has extensive experience in demand generation and digital marketing. He has held various marketing roles across multiple companies, demonstrating expertise in project management, marketing automation, and omni-channel advertising.
Work at Prodege
Troy Harrington currently holds the position of Head of Marketing at Pollfish, a division of Prodege, LLC, since 2022. He operates from El Segundo, California, where he oversees marketing strategies and initiatives for Pollfish. His role involves leading the marketing team and implementing effective campaigns to enhance brand visibility and engagement.
Previous Experience in Marketing
Prior to his current role, Troy served as Senior Director of Demand Generation at Southern California News Group for seven months in 2021-2022. He also worked at D-Link USA as Senior Manager of Demand Generation & Sales Development from 2018 to 2019. His experience extends to positions at Strikepoint Media, where he held various roles including Marketing Manager and Sr. Digital Marketing Lead, contributing to digital marketing strategies and campaign execution.
Education and Expertise
Troy Harrington earned a Bachelor of Science (B.S.) in Marketing from California State University, Long Beach, completing his studies from 2009 to 2014. He possesses a strong background in web development and design, with skills in HTML, CSS, and JavaScript. His expertise also includes project management, utilizing tools such as Jira, Teamwork, and Asana to streamline processes.
Skills in Marketing Technology
Troy is proficient in various marketing automation tools, including Python and Phantombuster, which he uses to enhance operational efficiency. He has experience with CRM systems like Salesforce, Hubspot, and Keap, and email service platforms such as Pardot, Marketo, and MailChimp. His skills extend to managing omni-channel advertising campaigns across platforms like Facebook, Google, and LinkedIn.
Data Science and Analytics Proficiency
Troy Harrington has a comprehensive understanding of data science relevant to marketing. He is skilled in Python and SQL, utilizing tools like BigQuery and Google Analytics to derive marketing insights. His expertise includes managing sales data tools such as ZoomInfo and Bombara, which aid in forecasting and strategic planning.