Propel PRM
Propel PRM, established in 2019, is the first full CRM for PR, offering AI-driven tools for managing campaigns, media relationships, and performance measurement. Propel serves over 500 clients, including Microsoft and NPR, and launched its AI technology, Amiga, in 2023.
Services
Propel offers a comprehensive suite of services for PR and communications professionals. These include campaign and media relationship management, coverage monitoring, performance measurement, and ROI analysis. Propel's platform enables professionals to generate drafts for pitches, press releases, and media lists using artificial intelligence. With its global media database, users have access to 1 million journalists, 50 million influencers, and 3 billion articles. Additionally, Propel provides real-time tracking of media mentions across online, social, and broadcast media.
Products
Propel's platform comes with various features designed to enhance PR efforts. Key products include precision list building, personalized pitching, global media monitoring, content generation, and ROI measurement. Propel's platform also includes Gmail and Outlook plug-ins for seamless pitching and real-time email tracking. The AI-powered assistant, Amiga, aids in creating personalized PR pitches, press release drafts, and media lists. Other notable features are media list management, story funnel tracking, and a business outcomes dashboard.
History
Propel PRM was established in 2019 as the first full Customer Relationship Management (CRM) system tailored specifically for public relations. Since its inception, Propel has grown to support over 500 customers, including major brands and agencies like Microsoft, NPR, and Real Chemistry. In 2023, Propel launched Amiga, an Artificial Media Intelligence (AMI) technology, marking a significant milestone in the company's innovation journey.
Clientele
Propel PRM services a diverse range of clients worldwide. Among its over 500 customers are industry leaders such as Microsoft, NPR, and Real Chemistry. These clients leverage Propel's platform to streamline their PR activities, manage media relationships, and monitor the effectiveness of their campaigns. Propel's tools help these clients save up to 75% of their time on pitching and reporting, enhance their media strategies, and optimize their return on investment.
AI and Technology
Propel employs advanced AI and technology to revolutionize PR management. The platform features an AI-powered assistant named Amiga, which helps generate personalized PR pitches, press release drafts, and media lists. Propel's AI-driven media list generator uses AI embeddings to recommend contacts, while the pitching preference data feature finds the optimal time to pitch to individual journalists. These technologies collectively enable PR professionals to achieve significant time savings and enhance the precision of their campaigns.
