PubMatic
PubMatic employs 971 global employees and processes 1.7 trillion advertiser bids per day, offering solutions for publishers, buyers, app developers, CTV/OTT publishers, and commerce media.
Services
PubMatic offers a wide array of solutions tailored to different segments of the digital advertising ecosystem. These services cater to publishers, buyers, app developers, CTV/OTT publishers, and commerce media entities. Each service is designed to optimize ad operations, increase revenue, and provide comprehensive insights into data and performance metrics.
Product Offerings
PubMatic provides a robust suite of products including PubMatic SSP, Connect, Identity Hub, OpenWrap, Activate, and Auction Packages. Each product is engineered to facilitate seamless ad transactions, enhance audience targeting, and drive higher yield across digital ad platforms. These tools empower users to manage their inventory and ad operations efficiently.
Data Processing Capabilities
PubMatic is highly equipped in data processing, managing 1.7 trillion advertiser bids per day and handling 18.2 petabytes of new data daily. These operations are supported by advanced data infrastructure and analytics, allowing clients to harness large-scale data for better ad targeting and performance analysis.
Global Operations
PubMatic operates across multiple global locations, ensuring a widespread and robust presence in the digital advertising market. This global footprint enables the company to serve diverse markets and provide localized support and services for their clients around the world.
Educational Resources
PubMatic offers a variety of educational resources including a blog, research publications, case studies, and events. These resources aim to keep industry stakeholders informed about the latest trends, best practices, and innovations in digital advertising. They serve as a platform for sharing knowledge and fostering industry-wide discussions.