PumpJack Dataworks
PumpJack Dataworks operates Fanbank, a platform that organizes, values, and trades fan data in sports and entertainment, serving various rights holders to enhance asset value and revenue.
Services
PumpJack Dataworks offers a platform called Fanbank, designed to organize, value, and trade fan data. Fanbank provides tools to unify data sources, segment fanbases, and deliver actionable insights aimed at fan acquisition and growth. This service helps rights holders, from young leagues to major sports brands, improve asset value and revenue.
Fan Data Marketplace
PumpJack Dataworks operates the first marketplace for sports and entertainment fan data. The marketplace facilitates access to fan data for commercial partners, creating new revenue opportunities between rights holders and fans. By identifying fan data's value in three distinct ways—Transactional Value, Commercial Value, and Profile Value—the marketplace supports various types of rights holders in monetizing their fan relations.
Fanbank Platform
Fanbank is PumpJack Dataworks' proprietary platform that helps unify various data sources related to fan activities. Fanbank's tools allow the segmentation of fanbases and provide actionable insights, which are crucial for targeted fan acquisition and growth strategies. The platform plays a pivotal role in deriving substantial value from fan interactions, which can later be utilized for commercial purposes.
Commercial Partnerships
PumpJack Dataworks enables commercial partners to access organized and actionable fan data, aiding in the generation of new revenue streams. These partnerships capitalize on fan data, offering rights holders—from emerging leagues to established sports brands—the means to improve their commercial assets and overall revenue potential.