Pursuant
Pursuant is a subsidiary of Allegiance Group that specializes in marketing and fundraising for nonprofits, employing data-driven strategies and multi-channel communication to enhance donor engagement and acquisition.
Company Overview
Pursuant is a marketing and fundraising company that operates under the Allegiance Group umbrella. The company specializes in offering a variety of services aimed at nonprofits, helping them to improve their fundraising efforts. Pursuant employs data-driven strategies to enhance donor engagement and employs a comprehensive marketing approach to support nonprofit initiatives.
Fundraising and Marketing Services
Pursuant offers direct response fundraising services and employs data-driven strategies to boost the effectiveness of fundraising campaigns. The company's expertise spans all communication channels and giving levels, making it a versatile partner for nonprofit organizations. Their controlled testing in direct mail campaigns and comprehensive email strategies ensure that clients achieve optimal donor engagement and acquisition.
Digital Media and Donor Engagement
Pursuant is proficient in utilizing digital media to expand donor awareness and acquisition. The company leverages their platform, GivingDNA, to engage donors more effectively. By focusing on digital strategies, Pursuant aims to increase the reach of nonprofit campaigns and improve donor relationships through targeted and personalized interactions.
Resources and Educational Tools
Pursuant provides valuable resources such as blogs, eBooks, podcasts, and webinars. These tools are designed to educate nonprofit organizations about the best practices in marketing and fundraising. By offering these educational materials, Pursuant helps nonprofits stay informed about the latest trends and strategies in donor engagement and fundraising.
Donor Programs and Campaign Strategies
Focusing on donor acquisition and annual fund campaigns, Pursuant develops specialized strategies to enhance mid-level and annual fund donor programs. The company's targeted approaches help nonprofits build and maintain strong donor relationships, ensuring sustained support and successful fundraising outcomes.
