Allyson White
About Allyson White
Allyson White serves as the Director of Demand Generation and Marketing Automation at Pursuant, where she has worked since 2020. With a background in online marketing and demand generation, she has over 17 years of experience in developing marketing programs and enhancing lead generation.
Current Role at Pursuant
Allyson White serves as the Director of Demand Generation and Marketing Automation at Pursuant. In this role, she focuses on developing and executing marketing strategies that drive lead generation and enhance customer engagement. Her responsibilities include overseeing marketing automation processes and ensuring alignment with overall business objectives.
Previous Experience at FrontStream
Prior to her current position, Allyson White worked at FrontStream as the Director of Online Marketing from 2005 to 2019. During her 14 years there, she developed and managed customer relationship management (CRM) and demand generation marketing programs. Her work emphasized strategic planning, budget management, campaign execution, and tracking return on investment (ROI).
Experience at Altova, Inc
Allyson White also held the position of Online and Channel Marketing Manager at Altova, Inc from 2002 to 2005. In this role, she contributed to the company's marketing efforts by managing online marketing initiatives and channel partnerships, enhancing brand visibility and market reach.
Educational Background
Allyson White studied at Bryant University, where she earned a Bachelor of Science degree in Marketing. This educational foundation has equipped her with the knowledge and skills necessary for her roles in demand generation and marketing automation.
Expertise in Lead Generation
Allyson White possesses advanced experience in enhancing lead generation and lead nurturing. She specializes in integrating sales and marketing systems to optimize processes and improve overall marketing effectiveness.