Kimberly R Richardson, MBA
About Kimberly R Richardson, MBA
Kimberly R Richardson, MBA, serves as the Associate Vice President of Client Strategy at Pursuant, where she combines her extensive nonprofit and corporate marketing experience to create innovative fundraising strategies. Her career includes significant roles at notable companies such as The Coca-Cola Company and Hallmark Cards, and she holds an MBA from The Ohio State University.
Current Role at Pursuant
Kimberly R Richardson serves as the Associate Vice President of Client Strategy at Pursuant, a role she has held since 2022. In this position, she focuses on developing innovative fundraising strategies for nonprofit organizations. Her responsibilities include leveraging the Pursuant GivingDNA augmented intelligence tool to identify and maximize client opportunities. Richardson combines her extensive nonprofit and corporate marketing experience to enhance client strategy development.
Previous Experience at Pursuant
Prior to her current role, Kimberly Richardson worked at Pursuant as the Director of Client Strategy from 2012 to 2022. During her tenure, she contributed to the development of successful client strategies and played a key role in enhancing the organization’s service offerings. Her experience at Pursuant spans a decade, during which she honed her skills in idea selling and presenting at all levels.
Marketing Experience at The Coca-Cola Company
Kimberly Richardson held multiple positions at The Coca-Cola Company, including Regional Brand Manager-Colas, Customer Marketing Manager, and Field Marketing Manager from 2000 to 2003. In these roles, she managed marketing strategies and initiatives, contributing to brand development and customer engagement in the Dallas/Fort Worth Area. Her experience at Coca-Cola provided her with a strong foundation in corporate marketing.
Education and Expertise
Kimberly Richardson earned her MBA in Marketing from The Ohio State University, where she studied from 1991 to 1993. She also holds a Bachelor of Science degree in Business Management with a minor in Information Systems from Johnson C. Smith University, completed from 1985 to 1989. Her educational background supports her expertise in organizing cross-functional work groups and enhancing project outcomes.
Career Background in Marketing
Richardson's career includes significant roles in marketing across various organizations. She worked as a Director of Marketing and Development at The Urban Alternative and the Faith & Philanthropy Institute, where she focused on marketing strategies for nonprofit sectors. Additionally, her experience at HALLMARK CARDS, INC and Brach's Confections, Inc. further solidified her marketing acumen, particularly in business strategy and seasonal marketing.