QualSights
QualSights offers a Mobile Qualitative Platform for consumer insights, using mobile video, IoT devices, and AI-powered analysis tools. The company partners with Fortune 500 companies and has a presence in multiple countries, providing solutions for various research methodologies and product consumption intelligence.
Services
QualSights offers a Mobile Qualitative Platform designed for gaining consumer insights. The company provides a range of services including in-store shopping analysis, online shopping experiences, in-home usage tests (IHUTs), concept tests, and category & brand preference studies. QualSights also offers a global consumer empathy program and uses innovative global voiceover technology for qualitative research. The platform enables both asynchronous and synchronous research methodologies and supports mixed-method research designs.
Products
QualSights provides several specialized products to enhance consumer insights. These include Product Consumption Intelligence for capturing precise product usage behavior, Precision IHUTs for in-home usage testing, and Precision Communities for ongoing, consumption-based research. The platform leverages mobile video, IoT devices, AI-powered analysis tools, and cloud-connected smart coasters for passive data collection. Additionally, QualSights offers tools for automatic transcription, translation, sentiment analysis, video object recognition, and mobile screen recording to capture online shopping experiences.
Sector
QualSights partners with Fortune 500 companies across various sectors including consumer packaged goods (CPG), pharmaceuticals, technology, and retail. The company utilizes its Mobile Qualitative Platform to deliver valuable insights that help these sectors understand consumer behavior and preferences. By combining innovative technology with comprehensive research methodologies, QualSights serves a broad range of market needs in these industries.
Industry Recognition and Funding
QualSights has received significant industry recognition and funding. The company raised $8 million in Series A funding. It has also been ranked #37 in the Deloitte Technology Fast 500 and was named the fastest-growing insights company in America. Additionally, QualSights won the Chicago Innovation Award, underscoring its impact and growth in the field of consumer insights.
Global Presence
QualSights has established a global presence, operating in countries such as the United States, Brazil, Canada, India, Mexico, and Spain. This extensive reach allows the company to conduct qualitative research on a global scale, offering businesses the ability to collect and analyze consumer data from various geographic locations. The platform's capabilities in transcription, translation, and sentiment analysis further support its international operations.