Quell
Quell is a London-based consumer electronics company specializing in immersive fitness gaming experiences that combine gaming with intense workouts, offering products like 'Quell Impact' and a platform called 'Shardfall'.
Services
Quell offers immersive fitness gaming experiences that combine gaming with intense, full-body workouts. The platform utilizes smart resistance bands to guide users through combat workout sessions. This innovative approach features personalized workouts, athlete-grade resistance, and seamless motion recognition. The service also includes advanced analytics to track progress and efficiency, providing a comprehensive fitness experience.
Products
Quell's primary product, 'Quell Impact', is set to deliver in early 2024 and is currently available for pre-order. The platform also includes 'Shardfall', a fitness gaming experience that integrates immersive gameplay with fitness routines. Quell Impact is designed to offer users a full-body workout that can burn up to 600 kcal per hour. The product combines gaming elements and fitness to create an engaging and effective workout solution that is one-tenth of the cost of comparable products.
Industry and Sub-Industry
Quell operates within the Consumer Electronics sub-industry of the broader Consumer industry. The company focuses on developing products and services that merge fitness and gaming, targeting users interested in innovative ways to enhance their exercise routines.
Company Culture
Quell emphasizes a culture of inclusivity, fast-paced movement, and making decisions based on experimentation, evidence, and expertise. The company promotes a work environment where the best ideas win, regardless of hierarchy. Quell provides a career development framework and opportunities for professional growth, encouraging open roles and career opportunities within the team.
Media Recognition
Quell has been highlighted by several prominent media outlets for its innovative approach to fitness. Business Insider, Sports Illustrated, Metro, and Gadget Flow have all featured Quell, underscoring the platform's unique combination of gaming and fitness. These features emphasize the company's potential impact on the fitness industry.