Quotient Technology
Quotient Technology, acquired by Neptune Retail Solutions in September 2023, offers a range of digital marketing and promotion services, including the Shopmium app for cash back offers and a Digital Out-of-Home platform for brand-safe advertising.
Company Acquisition
Quotient Technology was acquired by Neptune Retail Solutions in September 2023. Neptune Retail Solutions is a leading omnichannel retail marketing company operating in both the US and Canada. The acquisition expanded Neptune Retail Solutions' capabilities and market reach, integrating Quotient's various technological advancements into their portfolio.
Shopmium App and Cash Back Offers
Quotient Technology offers the Shopmium app, which provides users with cash back offers. The app has integrated Venmo to facilitate easier cash back transactions. Users can discover new brands, find deals, and process rebate redemptions seamlessly. The integration with Venmo enhances user convenience, making the cash back process more streamlined.
Brand Safety in Digital Out-of-Home Advertising
Quotient Technology has launched a Brand Safety capability within its Digital Out-of-Home (DOOH) platform. This feature ensures that advertisements appear in brand-safe environments, providing advertisers with confidence that their ads will be displayed in appropriate and secure locations. The initiative supports brand integrity and consumer trust in advertised messages.
Retail Ad Network
Quotient Technology operates a Retail Ad Network that aggregates various retailers to attract advertisers. This network provides targetable and measurable off-site consumer touchpoints. Delivering 20 billion media impressions annually, the network helps advertisers reach a broad audience effectively. It supports integrated media campaigns with detailed targeting and measurement capabilities.
Retailer Promotions Platform
Quotient Technology's Retailer Promotions Platform delivers promotions from over 2,000 leading US advertisers to consumers through digital retailer platforms. It integrates seamlessly with industry-standard point-of-sale systems via an easily accessible API. This platform reaches over 50 million digitally-active consumers, offering load-to-card offers, digital rebates, and print-at-home options.
Analytics Platform for Media Campaigns
Quotient Technology's Analytics Platform provides advanced multi-touch attribution capabilities to measure the impact of omnichannel media campaigns. This platform enables advertisers to assess the performance of their media strategies across various channels, providing insights into consumer interactions and campaign effectiveness. The detailed attribution helps optimize future advertising campaigns.