Rappi
Rappi is a Colombian on-demand delivery and financial services company, offering a wide range of services across Latin America, including food delivery from top restaurants, grocery shopping, and more.
Company Overview
Rappi, headquartered in Bogotá, Colombia, is an on-demand delivery and financial services company operating across Latin America. The company was launched on January 20, 2016, and has grown to a large team of 5700 employees. Rappi offers a marketplace connecting users with contractors for various needs including food, groceries, clothes, and more. The company is venture-backed by prominent investors such as Sequoia, DST, Andreessen Horowitz, and Y Combinator.
Services
Rappi offers a diverse range of services categorized under Restaurants, Supermarkets, Pharmacies, Express, Stores, Turbo, Liquors, and Rappi Travel. Users can order food from many top restaurants including Tony Roma's, Hooters, and McDonald's. Rappi also provides an array of options for login and registration, including Google, Apple, Facebook, or email. New users can receive up to 15 days of free shipping on orders paid with a card. Additionally, Rappi promotes the RappiCard as a payment option.
Regional Operations
Rappi operates across multiple regions in Latin America, specifically in Argentina, Brazil, Mexico, and Colombia. This extensive regional footprint allows Rappi to serve a wide consumer base, offering on-demand delivery services and a variety of products through its app.
Investor Backing
Rappi is supported by several high-profile investors including Sequoia, DST, Andreessen Horowitz, and Y Combinator. This venture backing has been instrumental in Rappi's growth and expansion throughout Latin America. The company participated in the Y-Combinator batch W16, a notable accelerator that has significantly contributed to Rappi's development and market size.
User Experience
Rappi aims to provide a seamless user experience by offering various conveniences. Users can register and log in using Google, Apple, Facebook, or email. The platform also allows users to change their phone numbers during the verification process. For new users, Rappi offers up to 15 days of free deliveries on first-time orders in restaurants when paying with a card.