Red Dog Media
Red Dog Media is a digital advertising firm based in Las Vegas, specializing in performance paid search marketing and utilizing advanced technology to optimize search engine marketing and conversion rates.
Services
Red Dog Media specializes in performance paid search marketing. They utilize search engine marketing as a primary component of their success, strategically attributing keywords to revenue. The company employs landing page optimization and conversion rate optimization to enhance visitor engagement and maximize conversion rates. A/B testing is also a critical practice within Red Dog Media, producing significant conversion improvements across all operated sites.
Company History
Founded over 16 years ago, Red Dog Media started as a home-based operation. Over the years, it has grown significantly and is now headquartered in Las Vegas with over 60 employees. The company is recognized for continually pioneering new methods in the digital advertising space through innovative and dynamic strategies.
Technology and Innovation
Red Dog Media leverages cutting-edge technology to execute dynamic and successful digital advertising strategies. They employ technological solutions to attribute keywords to revenue, enhancing the effectiveness of search engine marketing practices. This technology-driven approach helps in redefining the digital landscape of paid performance search.
Company Culture
Red Dog Media focuses on a people-first strategy, emphasizing cultural fit in hiring. They aim to build a community where people thrive and foster a workplace that promotes passion, growth, and excellence. The company values curiosity, problem-solving, teamwork, and continuous improvement. Red Dog University reflects their commitment to employee development and training. By 2026, they plan to have 90 Right People in the Right Seats (RPRS), underscoring the importance of fit and alignment for team success.
Employee Engagement
Red Dog Media is dedicated to creating a supportive and engaging work environment, aspiring to be recognized as the best place to work. They operate Red Dog University, a program designed to support and invest in employee development and training. Their culture is driven by entrepreneurial thinking, which fosters innovation and growth within the company.