RedPoint Global
RedPoint Global offers a Customer Data Platform (CDP) with extensive capabilities for data management, segmentation, and personalized customer experiences across various industries.
Services
RedPoint Global offers an array of services primarily focused on its Customer Data Platform (CDP). Key capabilities include data quality and ingestion, data observability, identity resolution, segmentation and activation, orchestration, real-time interactions, and data management. The company provides configurations for various environments such as Redpoint Cloud, Data Cloud, or Private Cloud/On-Premise, to accommodate different client needs.
Industries Served
RedPoint Global serves a diverse range of industries including retail, travel and hospitality, financial services, media and entertainment, healthcare payers, healthcare providers, and pharmaceuticals. Their solutions are tailored to meet the specific needs of these sectors, helping clients improve customer experiences, enhance engagement, and optimize their operations.
Customer Data Platform (CDP)
RedPoint Global's Customer Data Platform (CDP) is designed to provide a comprehensive view of customer data. This platform enables no-code segmentation for marketers, automated data ingestion, and data quality processes. It offers real-time data observability and supports dynamic, rules-based audience segmentation to drive personalized customer experiences. Additionally, the platform integrates with existing MarTech stacks and AI approaches to enhance functionality.
Use Cases and Applications
RedPoint Global supports various use cases including omnichannel journeys, loyalty program engagement, direct mail, abandoned cart marketing, contextual in-app messaging, personalized product recommendations, lifecycle-based messaging, retail media networks, geo-fenced offers, real-time optimization, dynamic website personalization, and triggered messaging sequences. It facilitates hyper-personalized engagements in any channel through orchestration and provides solutions like buy online, pick up in store/click & collect.
Resources and Support
RedPoint Global offers a range of resources to educate and support their clients, including eBooks, white papers, product and solution briefs, videos, blogs, analyst and research reports, and documentation. They also host events such as webinars and training sessions. For partners, a dedicated partner portal exists to foster collaboration. Potential customers can explore offerings through a virtual product tour.