Reel FX
Reel FX is an animation studio with nearly 30 years of experience, producing films, TV shows, and themed-park rides from locations in Dallas, Montreal, and Hollywood.
Company History
Reel FX was founded in a Fort Worth, Texas garage and was initially called Reel Magic. The company moved to Dallas after a storm almost destroyed their equipment. Over the years, Reel FX expanded its presence with locations in Dallas, Montreal, and Hollywood. The company's journey includes acquiring West End Post and relocating to the White Swan building in Dallas’ West End. Recently, Reel FX moved to a new downtown Harwood location in Dallas on the 27th floor.
Services
Reel FX specializes in creating animation for films, TV shows, and themed-park rides. They have also ventured into virtual reality through their VR division, Flight School Studio. Reel FX's commercial division, ATK PLN, focuses on visual effects, design, production, and interactive media. The company collaborates with major studios like Netflix, Warner Brothers, Fox, Sony, Paramount, Universal, and Disney.
Recent Projects
Reel FX has worked on several recent projects including 'The Monkey King' (2023), 'La Calesita' (2023), 'Super Giant Robot Brothers!' (2022), 'RUMBLE' (2021), 'BACK TO THE OUTBACK' (2021), and 'SCOOB!' (2020). Currently, the company is working on 'The SpongeBob Movie: Search for Squarepants,' set to release on December 19, 2025.
Proprietary Technologies
Reel FX has developed several proprietary technologies to streamline its operations. INSIGHT is a software program created to manage projects, people, and technology. The company also utilizes a real-time animation pipeline named Reflex. For 'Super Giant Robot Brothers!' Reel FX created a real-time motion capture pipeline based in Unreal Engine. These technologies enable the company to produce high-quality projects efficiently.
Locations and Facilities
Reel FX maintains a strong presence with locations in Dallas, Montreal, and Hollywood, and a West Coast presence in Pasadena, CA. The Dallas studio recently moved to a new downtown Harwood location. The Montreal facility has expanded to almost 55,000 square feet of space across three floors, supporting the company's growing project demands.