Rescue
Rescue, headquartered in San Diego, CA, specializes in behavior change marketing with a focus on health behaviors, offering services like research, strategy, and creative development. The company has developed licensable campaigns in tobacco control and opioid misuse prevention, and has proprietary strategies such as Social Branding®, Policy 360™, and Decision Blocks™.
Company Overview
Rescue is headquartered in San Diego, CA, with additional offices in Los Angeles, Albuquerque, Sacramento, and Washington, D.C. Specializing in behavior change marketing for health behaviors, Rescue offers services including research and strategy, creative development, media, community engagement, and advocacy and outreach. Notably, the company has been a Certified B Corporation since 2014 and has transitioned to a Public Benefit Corporation. Rescue has been recognized as a Best for the World company and has appeared on the Inc. 5000 list of fastest-growing private companies for eleven consecutive years.
Proprietary Behavior Change Strategies
Rescue has developed several proprietary behavior change marketing strategies, including Social Branding®, Policy 360™, and Decision Blocks™. These strategies are designed to influence health behaviors effectively through tailored, data-driven campaigns. Social Branding® aims to create lasting social change by connecting brand identity with desired health behaviors. Policy 360™ focuses on policy-level interventions, while Decision Blocks™ emphasizes individual decision-making processes.
Behavior Change Campaigns
Rescue has created and implemented a variety of behavior change campaigns nationwide, targeting health issues such as tobacco control, opioid misuse prevention, marijuana education, nutrition, alcohol, and physical activity. These campaigns have been developed in partnership with federal agencies, over half of the states, and more than a dozen of the largest counties and cities in America. Notable campaigns include licensable projects for tobacco control and opioid misuse prevention.
Research and Development Team
Rescue employs a 20+ member in-house research team composed of MPH and PhD research scientists. This team plays a crucial role in developing data-driven, evidence-based behavior change campaigns. Their research prowess ensures that Rescue's initiatives are scientifically grounded and tailored to effectively address specific health behaviors.
Awards and Recognition
Rescue has earned over 99 creative awards, including honors from Forbes, the Tellys, and the ANA Multicultural Excellence Awards. These accolades underscore the company's innovative and effective approach to behavior change marketing. Additionally, Rescue has established itself as a reliable partner, never losing an existing client to another agency in its nearly 20 years of operation.