Rootstrap
Rootstrap, founded in 2011, develops custom software for various industries and has offices in Uruguay, Argentina, Colombia, and the USA. The company offers services in design, development, AI, and cloud solutions, and has worked with clients like MasterClass and Madison Reed.
Company History
Rootstrap, founded in 2011, has grown over the years to become a well-regarded player in the custom software development industry. The company has expanded its presence with offices in Montevideo, Uruguay; Buenos Aires, Argentina; Medellin, Colombia; and Los Angeles, USA. Throughout its journey, Rootstrap has remained focused on delivering high-quality digital solutions across various sectors.
Global Offices
Rootstrap operates out of several offices across the globe. These locations include Montevideo, Uruguay; Buenos Aires, Argentina; Medellin, Colombia; and Los Angeles, USA. This global presence allows the company to cater to a diverse set of clients and industries, offering localized expertise and support.
Expertise and Services
Rootstrap provides a wide range of services, including design and user experience, product strategy, web and mobile development, cloud and DevOps, artificial intelligence, and quality assurance. Their expertise spans UX research, user-centered design, accessibility, visual design systems, and backend and APIs. They also offer cloud consulting, infrastructure management, DevOps and CI/CD, DevSecOps, and cloud migration and process automation.
AI and Innovation
Rootstrap offers a comprehensive suite of AI services, including natural language processing (NLP), generative AI, end-to-end projects, AI product strategy and discovery, and AI ethics. They emphasize ethical and responsible AI, ensuring transparency, fairness, and unbiased results in their machine learning models. Notable projects include developing an AI model for Livestock Health to detect and outline objects in images for early detection of cattle health conditions.
Key Projects and Clients
Rootstrap has worked with high-profile clients such as MasterClass, Madison Reed, Livestock Health, and Emeritus. They helped MasterClass build new features that doubled its revenue, developed a mobile app for Madison Reed to enhance their digital presence, created an AI model for Livestock Health for early detection of cattle health conditions, and modernized the tech stack for Emeritus to improve website performance and functionality.
Quality Assurance Services
Rootstrap offers various quality assurance services, including QA audit, QA automation, accessibility testing, and load and performance testing. These services ensure that digital products meet the highest standards of quality and performance.
Industry Recognition
Rootstrap has been recognized as Los Angeles’ Most Reviewed B2B Leader for 2024 by The Manifest. This acknowledgment highlights their commitment to delivering exceptional service and maintaining strong client relationships.
Blog and Thought Leadership
Rootstrap maintains a blog that covers a wide range of topics, including AI/machine learning, agile methodologies, blockchain, DevOps, development, marketing, product design, QA/testing, security, and soft skills. This blog serves as a resource for industry insights and best practices.