Hannah Graves
About Hannah Graves
Hannah Graves serves as the Co-CEO and Co-Founder of Rotate Your Closet, a platform that facilitates peer-to-peer clothing rentals. With a background in marketing and a commitment to sustainability, she advocates for reducing environmental impact through innovative fashion solutions.
Work at Rotate Your Closet
Hannah Graves serves as Co-CEO and Co-Founder of Rotate Your Closet, a platform that facilitates peer-to-peer clothing rentals. Since its inception in 2021, the company has focused on promoting sustainable shopping behaviors and reducing the environmental impact of the fashion industry. The platform allows users to try new styles without long-term commitments, thereby extending the lifecycle of clothing items.
Previous Experience in the Fashion and Marketing Industry
Prior to her role at Rotate Your Closet, Hannah held various positions in the marketing and fashion sectors. She worked as an Account Manager at Metter Media LLC from 2019 to 2021 and previously served as a Marketing Coordinator at the same company from 2018 to 2019. Her experience also includes roles as Client Services at KHJ Brand Activation and as a Brand Ambassador for Cat Perkins. These roles contributed to her expertise in client management and marketing strategies.
Educational Background
Hannah Graves has a diverse educational background. She earned a Bachelor of Arts in Psychology from Bates College, completing her studies from 2013 to 2017. She also attended The Tuck School of Business at Dartmouth, where she participated in the Tuck Bridge Accelerated Business Program in 2017. Additionally, she studied Graphic Design at Massachusetts College of Art and Design, achieving a Design Certification from 2019 to 2021. In 2019, she completed a Front End Web Development course at General Assembly.
Innovations in Sustainable Fashion
Hannah advocates for sustainable shopping behaviors through her work at Rotate Your Closet. The platform innovates in the fashion industry by enabling users to rent clothing items from peers, thus encouraging a circular economy. This approach not only allows individuals to refresh their wardrobes but also aims to reduce the environmental impact associated with fast fashion and overconsumption.
Networking and Personal Connections
Hannah Graves has maintained a professional relationship with her co-founder, Jessie Somekh, since they met in 2011 during a teen tour in Barcelona. Their shared experiences, including a mutual concern over clothing overconsumption and personal anxiety related to overspending, led to the creation of Rotate Your Closet. They reconnected over their common interest in fashion and the desire to address issues related to clothing waste.