Samba TV
Samba TV provides omniscreen advertising and measurement solutions, partnering with 24 Smart TV brands and integrating its technology into 48 million addressable TV devices globally.
Company Overview
Samba TV provides omniscreen advertising and measurement solutions. Their technology is integrated into 48 million addressable TV devices globally and is partnered with 24 Smart TV brands. Samba TV's tech stack includes a multi-source television panel that is 100 times larger than legacy measurement systems, providing a transformative approach to data and measurement products. Samba TV's data collection is 100% opt-in, ensuring privacy compliance with easy opt-out options.
Products
Samba TV offers several advanced products including Picture Perfect℠ powered by Samba AI, which leverages cutting-edge technology for enhanced viewer experiences. Their Interactive TV Services and applications like Samba TV Mobile and Reelgood provide personalized content recommendations. Additionally, Samba TV's Real-time Viewership Dashboard offers real-time data from the top 10 channels and programs, filterable by various demographics.
Technology
Samba TV's technology is characterized by its ACR (Automatic Content Recognition) integrated at the chipset level of TVs, capturing first-party data that is anonymized and 100% opt-in compliant. Their measurement panel is normalized to reflect the U.S. census for gender, ethnicity, age, and income, with a delta between .00003% and .01%. Additionally, Samba TV uses an identity graph to accurately identify which digital devices belong to an individual, ensuring a high level of precision in their data.
Global Presence and Employee Benefits
Samba TV has a strong global presence with offices in San Francisco, Los Angeles, Chicago, Austin, New York, Amsterdam, London, Warsaw, Taipei, and Sydney. The company offers several choices of medical, dental, and vision plans, including full employer coverage for some plans. Employees also benefit from wellness programs, company equity plans, volunteer days, flexible time off, and team events.
Advertising and Privacy
Samba TV supports ad-supported TV networks by using anonymized data to provide a positive advertising experience. Their data and measurement products are transforming the business strategies of today's largest brands across the media landscape. Additionally, Samba TV ensures that users can navigate their privacy needs effectively, empowering them to control their data with privacy compliance.