Serta Simmons Bedding
Serta Simmons Bedding, headquartered in Doraville, GA, is one of North America's largest bedding manufacturers, owning brands such as Serta, Beautyrest, Simmons, and Tuft & Needle. The company has a 150-year heritage in delivering sleep solutions and operates numerous manufacturing plants across North America.
Headquarters of Serta Simmons Bedding
Serta Simmons Bedding is headquartered in Doraville, GA. This location serves as the central hub for the company’s operations and strategic decision-making. Being based in a well-connected area allows the company to effectively manage its extensive North American network.
Brands Owned by Serta Simmons Bedding
Serta Simmons Bedding owns several well-known brands in the bedding industry, including Serta, Beautyrest, Simmons, and Tuft & Needle. Each brand is targeted towards specific market segments, providing a diverse range of sleep solutions to various customer demographics.
Manufacturing Plants of Serta Simmons Bedding
Serta Simmons Bedding operates manufacturing plants in multiple locations across North America. These include Charlotte, Cullman, Grovetown, Houston, Puerto Rico, West Palm Beach, Monroe, Greene, Hazleton, Jamestown, Wisconsin, Calgary, Toronto, Denver, Hawaii, Moreno Valley, Phoenix, and Seattle. The widespread network ensures efficient production and distribution of their bedding products.
New Manufacturing Facilities & Technological Advancements
In November 2023, Serta Simmons Bedding opened a new state-of-the-art manufacturing plant in Wisconsin, highlighting the company’s commitment to innovation. The company plans to open another facility in Janesville, Wisconsin, announced in April 2022. Additionally, Serta Simmons Bedding has invested in digital transformation, enhancing their supply chain planning with Blue Yonder in March 2023.
Recent Product Launches by Serta Simmons Bedding
Serta Simmons Bedding has introduced several new products recently. In March 2023, the Tuft & Needle Mint Hybrid Mattress was launched. Following this, the company introduced the new Serta iComfortECO and Perfect Sleeper Collections in April 2023. The Serta iComfort Collection and Beautyrest Black Collection were both launched in May 2024. Additionally, in January 2024, seven new collections were unveiled across the Serta and Beautyrest product platforms at the Winter Las Vegas Market.
Company History of Serta Simmons Bedding
With a heritage that spans more than 150 years, Serta Simmons Bedding has been committed to delivering top-quality sleep solutions. The company emerged from Chapter 11 financial restructuring in June 2023, demonstrating resilience and a forward-looking strategy in the bedding industry. Their mission focuses on helping people sleep better to live healthier lives.