Laura Bassett
About Laura Bassett
Laura Bassett VP of Marketing
Laura Bassett holds the position of Vice President of Marketing. In this role, she is responsible for directing the company's marketing strategies, overseeing its execution, and aligning marketing efforts with the overall business goals. As VP of Marketing, she plays a crucial role in shaping and promoting the company's brand, enhancing its market presence, and effectively communicating its value propositions to target audiences.
Laura Bassett AI in Contact Centers Blog Post
Laura Bassett authored a blog post focused on the implementation of AI in contact centers. In her post, she discusses the various ways AI technologies can be used to enhance both agent and customer experiences. She provides insights based on practical applications and highlights how AI can streamline operations within contact centers, leading to more efficient and higher-quality interactions.
Practical Use of AI in Contact Centers
Laura Bassett places a strong emphasis on the practical use of AI to improve both agent and customer experiences in contact centers. Her approach is centered on actionable strategies and real-world applications, aiming to demonstrate how AI can be seamlessly integrated into existing frameworks to yield tangible benefits. By focusing on usability, Bassett ensures that the implementation of AI not only meets technological standards but also serves the practical needs of contact center operations.
Enhancing Contact Center Operations with Usable AI
Laura Bassett underscores the importance of implementing usable AI within contact center operations. She advocates for AI solutions that are user-friendly and can be effortlessly adopted by both agents and customers. By enhancing the usability of AI, contact centers can optimize their workflows, improve service quality, and foster better customer satisfaction. Bassett's emphasis on usable AI reflects her commitment to driving innovation that is accessible and beneficial for all stakeholders involved.