Mahlet Mesfin
About Mahlet Mesfin
Mahlet Mesfin is a Senior Manager of Demand Generation with extensive experience in marketing strategy and campaign optimization. She holds an MBA and a Master's degree in Management with a Marketing Specialization from the University of Maryland Global Campus.
Work at Sharpen
Currently, Mahlet Mesfin serves as the Senior Manager of Demand Generation at SharpenCX. In this role, she is responsible for developing and executing marketing strategies that align with the company's goals. Her focus is on ensuring that marketing plans are delivered on time and within budget, contributing to the overall success of the organization.
Education and Expertise
Mahlet Mesfin holds a Master of Business Administration (MBA) from the University of Maryland Global Campus, which she completed between 2019 and 2020. She also earned a Master's degree with a specialization in Management: Marketing from the same institution from 2016 to 2018. Additionally, she has a Bachelor of Science in Dietetics/Dietitian from the University of Maryland, obtained from 2009 to 2012. Her expertise includes integrated campaigns and account-based marketing (ABM), along with strong skills in proposal writing and website development.
Professional Background
Mahlet Mesfin has a diverse professional background in demand generation and marketing. Prior to her current position at SharpenCX, she worked at Sendoso as a Senior Manager of Demand Generation for seven months in 2023 and previously held the role of Demand Generation Manager there for 11 months. She also served as a Marketing Manager at Reset Lifestyle from 2018 to 2023, and as a Field Marketing Specialist at Cognizant Microsoft Business Group from 2020 to 2022. Her early career included positions such as Marketing Director at Chick-fil-A-Franchise and Regional Marketing Specialist at Cherry Bekaert LLP.
Achievements in Demand Generation
Mahlet Mesfin has a proven track record in optimizing marketing campaigns by leveraging client and competitor information. She is recognized for her ability to improve customer experience and drive web traffic. Her strategic approach to marketing has consistently resulted in successful campaign execution and enhanced brand visibility across various platforms.