Silka Sietsma
Silka Sietsma is a digital product designer with over 20 years of experience, specializing in 0→1 product design and having worked on AR, VR, and AI projects at Adobe and other companies.
Company Overview
Silka Sietsma specializes in 0→1 product design, boasting over 20 years of experience in digital product design. Her expertise lies in creating innovative digital solutions, particularly in the realms of AR, VR, and AI. Sietsma's career includes significant contributions to Adobe, where she frequently worked on cutting-edge projects and initiatives.
Notable Projects
Silka Sietsma has worked on several notable projects throughout her career. These include Adobe's Sensory Design initiative, which aimed to develop a design language for spatial computing, and the generative-AI storytelling tool called Unblock Machine, developed to revolutionize game design. At Adobe, she also contributed to the Adobe Premier Pro's VR Editing tool, SonicScape, and Adobe XD's Repeat Grid feature.
Co-Founded AR Startup Dekko
Silka Sietsma co-founded the AR startup Dekko. Dekko focused on augmented reality solutions and was later acquired by Niantic and rebranded as 6D.ai. This acquisition signifies Dekko's industry impact and Sietsma’s instrumental role in developing innovative AR products.
Adobe Tenure
During her tenure at Adobe, Silka Sietsma led and contributed to various groundbreaking projects. She was instrumental in the development of the Photoshop Camera app, integrating AI-powered features for mobile cameras. Sietsma also played a key role in the Emerging Design team, shaping the future of Adobe's creative applications and services. Her efforts included proposing strategies to integrate creative tools into education and developing concepts for AI-powered creative tools.
Samsung 'Team 13'
At Samsung, Silka Sietsma led the design of 'Team 13,' focusing on Mixed Reality product design. Her expertise in this domain contributed to creating innovative mixed reality experiences and tools, reinforcing her status as a leader in the field of AR and VR.