Silverback Strategies
Silverback Strategies offers a comprehensive range of digital marketing services, including Paid Media, SEO, and Strategy & Analytics, with a focus on data-driven approaches and continuous optimization.
Services
Silverback Strategies offers a comprehensive range of digital marketing services. Their offerings include Paid Media, SEO + Content, and Strategy & Analytics. Specialized services extend to Paid Search, Paid Social, Performance Creative, and Display Advertising. The company provides SEO management services such as Technical SEO, Local SEO, and International SEO. Additionally, they offer content marketing services including Editorial SEO, Lead Nurture Audit + Strategy, and Ad Hoc Copywriting. Conversion rate optimization (CRO) services are also available to enhance website performance and user experience. Google Analytics consulting services are provided, which cover implementation, custom reporting, and data visualization. Audience research services aim to understand customer behavior better and improve marketing strategies. Video advertising and social/display creative services are included in their performance creative offerings. They also offer robust reporting and data visualization services to help clients comprehend and act on their data.
SEO Management Services
Silverback Strategies delivers comprehensive SEO management services to enhance search engine visibility and driving traffic. Their offerings include Technical SEO, which focuses on optimizing the technical aspects of websites; Local SEO, aimed at improving visibility in local search results; and International SEO, designed to expand global search presence. These services ensure that clients' websites are optimized for search engines and well-positioned to attract organic traffic.
Content Marketing Services
Silverback Strategies provides robust content marketing services tailored to meet diverse client needs. These services include Editorial SEO, which integrates search engine optimization with content creation; Lead Nurture Audit + Strategy, aimed at refining content to nurture leads effectively; and Ad Hoc Copywriting, offering flexible copywriting solutions for various marketing needs. By focusing on high-quality, relevant content, the company helps clients engage their audience and improve their content-related performance.
Conversion Rate Optimization (CRO) Services
Silverback Strategies offers conversion rate optimization (CRO) services to enhance website performance and user experience. These services involve identifying and implementing changes that improve the effectiveness of a client's website, leading to increased conversions such as form submissions, sales, or sign-ups. Their approach focuses on both quick wins and long-term strategy development, ensuring continuous improvement of campaign performance through ongoing optimization and testing.
Google Analytics Consulting Services
Silverback Strategies provides comprehensive Google Analytics consulting services. These services include implementation to set up and configure analytics tools correctly, custom reporting to provide actionable insights tailored to client needs, and data visualization to help clients easily understand complex data. By leveraging Google Analytics, the company aids clients in gaining deeper insights into their website performance and making data-driven decisions to improve their marketing strategies.