Simplecast
Simplecast provides podcast hosting, distribution, and analytics services, featuring tools like one-click publishing, dynamic ad insertion, and customizable websites.
Services
Simplecast offers a variety of services for podcasters. These include podcast hosting, distribution to major platforms like Apple Podcasts, Spotify, and Pandora, and advanced analytics through its Audience by Simplecast platform. The company also supports dynamic ad insertion and monetization via the Simplecast Marketplace powered by AdsWizz. Additionally, Simplecast provides customizable podcast websites, tools for sharing clips on social media, and an API for developers to create custom podcast applications.
Podcast Distribution and Publishing
Simplecast simplifies the process of distributing and publishing podcasts. The platform supports one-click publishing to major podcast platforms, ensuring wide reach for content creators. This functionality is critical for podcasters looking to grow their audience across multiple listening platforms.
Podcast Analytics
Simplecast features the Audience by Simplecast analytics platform, which tracks listener demographics and behavior. This tool provides podcasters with valuable insights into their audience, helping them to tailor content and strategies for greater engagement. Features include detailed metrics and reports, designed to offer a comprehensive understanding of listener interactions.
Dynamic Ad Insertion and Monetization
Simplecast facilitates monetization for podcasters through dynamic ad insertion. Utilizing the Simplecast Marketplace powered by AdsWizz, podcasters can efficiently manage ad placements and generate revenue. This feature allows for a seamless integration of advertisements into podcast episodes.
History and Affiliations
Founded in 2013, Simplecast has been serving podcasters for several years. In 2020, the company became part of the SiriusXM family, aligning with a major player in the audio entertainment industry. This affiliation has potentially expanded its reach and resources, contributing to its continued growth and service offerings.