Six to Start
Six to Start, founded in 2007, is known for creating award-winning games like Zombies, Run! and The Walk, which blend the digital and physical world. They have developed apps for major companies and conducted R&D for Disney Imagineering, CBS Interactive, Microsoft, and the British Museum.
Founding and History
Six to Start was founded in 2007. Over the years, the company has evolved into a unique blend of gaming and fitness expertise, gaining recognition for its innovative approach to combining digital and physical experiences. Their journey began with projects for major brands and institutions, eventually leading to the creation of successful flagship products.
Flagship Products: Zombies, Run! and The Walk
Six to Start is renowned for its flagship games, Zombies, Run! and The Walk. Zombies, Run! is the world's most successful smartphone fitness game, integrating storytelling with physical activity. The Walk, developed in collaboration with the NHS and funded by the UK Department of Health, offers another example of how the company fuses fitness with immersive narratives. Both games have established Six to Start as a leading name in fitness gaming.
Collaborations and Clients
Six to Start has collaborated with a variety of high-profile clients to create games and apps. Notable partnerships include projects for the BBC, Channel 4, Penguin Books, eBay, and Muse. The company has also engaged in research and development for Disney Imagineering, CBS Interactive, Microsoft, and the British Museum, showcasing their diverse capabilities in entertainment and technology.
Awards and Recognition
Six to Start has received numerous awards for its innovative work. Key accolades include the SXSW Best of Show for We Tell Stories (2009), SXSW Best Game for Smokescreen (2010), and an exhibition at MOMA for We Tell Stories (2011). Zombies, Run! was shortlisted for the Design Museum’s 'Designs of the Year' in 2013. Additionally, Fast Company ranked Six to Start #2 on its list of the Most Innovative Fitness Companies in 2013.
Racelink Platform and Charity Events
From March 2017 to December 2019, Six to Start operated Racelink, an audio-driven virtual race platform designed for charities and original races. The platform hosted events for major UK charities including Cancer Research UK, British Science Association, Fight for Sight, and Macmillan Cancer Support. Several Racelink events have since transitioned to the Zombies, Run! New Adventures platform, continuing the company’s commitment to using fitness gaming for charitable causes.
