Aimee De Poortere, Nbc Hwc
About Aimee De Poortere, Nbc Hwc
Aimee De Poortere serves as the Head of Coaching at Sleep Reset, where she has significantly increased subscription rates and contributed to user journey development. She has a diverse background in coaching and program direction, with experience at BetterUp and Noom Inc., and holds a degree from Emory University.
Work at Sleep Reset
Aimee De Poortere serves as the Head of Coaching at Sleep Reset, a position she has held since 2022. In this role, she has been instrumental in enhancing the coaching experience for users. She played a key role in increasing the subscription rate by 40% for members who engaged with a coach. Aimee also contributed to the development of the user journey, aligning it more closely with the coaching product to improve overall user satisfaction.
Education and Expertise
Aimee De Poortere studied Health and Wellness at Duke Integrative Medicine for 11 months in 2017. She is currently pursuing further education at Emory University, where she is working towards a Bachelor of Science degree. Aimee is also a scholarship recipient of the Executive Leadership Academy at the Center for Creative Leadership, highlighting her commitment to professional development in coaching and leadership.
Background in Coaching
Aimee has extensive experience in the coaching field. Prior to her current role at Sleep Reset, she worked at Noom Inc. as a Subject Matter Expert, Training Facilitator, and Level 3 Coach from 2020 to 2022. She also co-founded 1-2-1 Mentoring, Inc., where she served as Program Director for seven years. In addition, she has been involved in training over 200 coach cohorts as an NBC-HWC approved faculty member, building and conducting HCCP National Board Certification trainings.
Current Role at BetterUp
In addition to her responsibilities at Sleep Reset, Aimee De Poortere is currently employed as a Care Coach at BetterUp since 2023. This role further demonstrates her dedication to supporting individuals in their personal and professional growth through coaching.