Sonoro
Sonoro is a Latino-led, minority-owned media company specializing in creating premium, original IP for Hispanic consumers, with a significant presence in the global podcast network and partnerships for TV and film adaptations.
Founders
Sonoro is a Latino-led, minority-owned media company. As a certified minority-owned enterprise through the NMSDC, Sonoro has established itself as a leader in the media landscape, particularly within the Hispanic community. The company has positioned itself to serve young, multicultural consumers, creating content that resonates deeply with its audience and driving both culture and commerce.
Media Canipany for Young, Multicultural Consumers
Sonoro serves young, multicultural consumers, driving culture and commerce through its diverse array of audio content. Understanding the unique interests and needs of its audience, Sonoro has been able to build a loyal following, offering premium, original intellectual property that Hispanic consumers trust. This strategy not only enhances audience engagement but also ensures that the company remains a vital player in the media industry.
Original IP and Content Creation
Sonoro excels in creating premium, original intellectual property (IP) that resonates with Hispanic audiences. Their portfolio includes a wide variety of podcast genres, from true crime and psychological thrillers to horror and socio-political explorations. Notable podcasts include 'Crónicas Obscuras,' 'Princess of South Beach,' 'Toxicomanía: El Experimento Mexicano,' 'The Estate,' 'Cassettes,' 'Tales of the Night,' 'Los Niños del Narco,' 'Tejana,' 'Humo: Murder and Silence in El Salvador,' 'Ídolo: The Ballad of Chalino Sánchez,' and 'SED: La Advertencia.' Several of these projects are also being adapted into TV and film, demonstrating the broad appeal and potential of Sonoro's original content.
Podcast Network and Reach
Sonoro operates the third-largest global podcast network, boasting 60 million downloads per month. The company's reach extends to 22 million unique users and garners 1 billion monthly impressions, providing targeted reach at scale. This extensive network and impressive audience engagement demonstrate the effectiveness of Sonoro's content strategy and the deep connection they have forged with their listeners.
TV and Film Adaptations
Sonoro's success in the podcast realm has opened doors for their IP to be adapted for TV and film. Noteworthy adaptations include 'Crónicas Obscuras' and 'Princess of South Beach' for Netflix, 'Toxicomanía: El Experimento Mexicano' for Paramount+, and other content being developed for major platforms such as Amazon, NBC, and beyond. These adaptations showcase Sonoro's ability to create compelling narratives that attract the attention of leading entertainment companies.