SparkAmplify
SparkAmplify, founded in 2016, specializes in B2B marketing technology with a focus on PR automation and sales funnel lead generation, and operates teams in the USA and Taiwan.
Company History
SparkAmplify was founded in 2016, positioning itself as a leader in B2B marketing technology with a focus on PR automation and sales funnel lead generation. Since its inception, SparkAmplify has garnered significant recognition, being selected as one of the top 50 startups from a pool of over 6,000 candidates spanning 80 countries at the 2017 Startup Grind Global Conference. The company operates from the USA and Taiwan and has taken part in numerous global accelerator programs including 500 and AppWorks.
Services
SparkAmplify offers a suite of services tailored to enhance PR and marketing efforts for B2B companies. Their core services include Media Outreach, Kapchura, and Social Selling. Kapchura provides no-code lead collection forms, which can increase lead capture rates by 3-5 times compared to traditional Contact Us pages. They also offer AI-driven strategies for LinkedIn social selling, an AI-powered press release assistant, automated pitch email generation, and a Social Proof Index to measure a brand’s influence based on media placements.
Global Collaborations and Partnerships
SparkAmplify has engaged in several key collaborations and partnerships to further its mission. At CES2020, the company collaborated with ESG and JETRO to provide PR resources to startups. Additionally, SparkAmplify has assisted nine XR startups in accessing over 300 XR media outlets at major events like the Global Summit in Vancouver and Siggraph Asia in Tokyo. The company also hosted the first USA vs. Asia pitch session at CES2020 and partnered with TAITRA to enhance tradeshow B2B marketing for Taiwanese businesses across ten different industries.
Product Offerings
Key product offerings from SparkAmplify include the Kapchura lead collection platform and AI-driven tools for social selling and media outreach. Kapchura features no-code website forms that significantly increase lead capture. Their AI-powered solutions include a press release assistant and automated pitch email generation. SparkAmplify also provides personalized lead prospect collection based on customized campaigns and a shared co-working feature to facilitate team collaboration. Their database includes over 100,000 influencers, helping brands connect efficiently with media channels.
Technological Advancement and AI Integration
At the forefront of technological innovation, SparkAmplify leverages AI to refine its PR and marketing strategies. The AI-powered press release assistant and automated pitch email generation streamline communication efforts for clients. With a Social Proof Index, the company measures a brand’s media influence, providing actionable insights. AI recommendations assist brands in connecting with the most relevant media channels for press releases, enhancing outreach effectiveness. Their commitment to integrating AI ensures that clients receive data-driven and highly personalized marketing solutions.