Sparkloft Media
Sparkloft Media is a digital marketing agency with offices in Portland, Atlanta, Miami, and Washington DC, specializing in social media engagement and offering a range of services from strategy to content production.
Company Overview
Sparkloft Media has established a presence with offices in Portland, Atlanta, Miami, and Washington DC. The company specializes in digital marketing and social media engagement, leveraging a wide range of services to meet client needs. Services include strategy and insights, creative and branding, content and production, influencers and creators, paid media, data and reporting, and social media and community engagement. Their nimble studio facilitates quick response production, allowing for the creation, editing, and publishing of professional yet authentic content.
Services Offered by Sparkloft Media
Sparkloft Media offers comprehensive services aimed at enhancing digital marketing and social media engagement. These services include strategy and insights, creative and branding, content and production, influencers and creators, paid media, data and reporting, and social media and community engagement. The company excels in delivering nuanced and impactful campaigns through these specialized services.
Notable Campaigns
Sparkloft Media has executed several notable campaigns across various sectors. They partnered with the Atlanta Convention & Visitors Bureau to promote the city's culinary scene through the MICHELIN Guide Atlanta 2023 campaign. For the Los Cabos Tourism Board, they implemented a sustainable production approach, reducing natural resource use by 40%. They significantly increased content production for Tillamook by 300% using their in-house nimble studio. A rebranding campaign for Tualatin Valley led to a 300% year-over-year increase in direct homepage visits. Additionally, their social content for Adidas resulted in a significant web traffic increase from Instagram and sold-out shoe launches.
Advisory Services for Latino Market
Sparkloft Media recognizes the significant purchasing power of the U.S. Latino market, which was reported to be $3 trillion in 2021. Despite Latinos making up almost 20% of the U.S. population, they only receive 6% of total U.S. media spend. Sparkloft Media provides advisory services on effective strategies to reach the Latino audience through paid media. They emphasize the importance of using culturally appropriate and neutral Spanish ad copy to connect with this vital demographic.
Employee Development Program: SparkChoice
Sparkloft Media supports its employees' professional growth through a program called SparkChoice. This program allows employees to pursue professional development opportunities that align with their passions, fostering a culture of continuous learning and skill enhancement within the company.