sparks & honey
sparks & honey is a cultural intelligence consultancy based in New York City, leveraging its AI-powered platform Q™ to quantify culture and predict future trends. It offers services in business transformation, consulting, cultural trends analysis, and more, and is part of the Omnicom Group.
Services
sparks & honey offers a range of services designed to help businesses navigate cultural shifts and stay ahead of market trends. Their expertise includes business transformation, business consulting, and cultural trends analysis. They also provide support for mergers and acquisitions, product innovation, and research & development. Additionally, the company supplies various cultural intelligence reports and briefings on topics such as business, technology, and social issues.
AI-Powered Cultural Intelligence Platform Q™
sparks & honey leverages an AI-powered platform called Q™ to quantify culture and predict future trends. This platform is integral to their service offerings, enabling the consultancy to provide data-driven insights and foresight. Q™ combines machine learning with human expertise to analyze vast amounts of data, helping businesses anticipate and adapt to cultural shifts.
Live Culture Briefings
sparks & honey hosts live culture briefings to discuss emerging cultural trends and their business implications. These sessions are designed to help clients understand the dynamics of cultural change and how they can impact various industries. The company also offers custom culture briefings tailored to address specific business challenges and provide industry-specific insights.
Headquarters
sparks & honey is headquartered in New York City. This strategic location places it at the heart of a diverse and dynamic market, allowing the company to stay deeply connected to emerging cultural trends and business innovations.
Part of Omnicom Group
sparks & honey is a part of the Omnicom Group, a leading global marketing and corporate communications company. Being a member of this group enhances sparks & honey's capabilities and provides access to a vast network of resources and expertise in various areas of marketing and communications.