SponsorUnited
SponsorUnited, launched in 2018, provides a platform for unrivaled sponsorship data and insights, serving brands, rights holders, agencies, and media companies. The platform tracks over 360,000 brands and properties, and is used by 98% of US major pro sports for sales outreach and partnership development.
History
SponsorUnited was launched in 2018, quickly establishing itself as a leader in the sponsorship industry. The company has been recognized as one of the fastest-growing private companies in America for both 2022 and 2023. The platform has become indispensable for brands, rights holders, agencies, and media companies, tracking over 16.9 million data points and analyzing more than 1.8 million deals.
Platform and Features
SponsorUnited's platform provides unrivaled sponsorship data and insights, making it a critical tool for various organizations. The platform tracks over 360,000 brands and properties, offering detailed industry, market, property type, and asset-specific insights. Key features include lead generation, research tools, trend identification, social media metrics, and engagement tracking. The Smart Search feature aids in finding brands and prospects, while side-by-side comparison tools allow users to evaluate different brands or rights holders efficiently.
Services
SponsorUnited offers a wide range of services, including real-time information, insights, and images. The platform is utilized daily for sales outreach and partnership development, featuring custom reports and on-demand research. SponsorUnited also provides a weekly newsletter for the latest news and insights, and offers a college program and training program through SponsorUniversity. Additionally, the company extends a demo request option for potential users and maintains a strong focus on customer success and support.
Clients and Usage
SponsorUnited's platform is used by over 2,900 brands and rights holders, with a remarkable 98% of US major pro sports utilizing its services. The platform's comprehensive data sets and advanced analytics are employed to secure sponsorship deals, study market trends, and refine sales strategies. Organizations across diverse sectors rely on SponsorUnited to explore the sponsorship landscape based on their specific business needs and objectives.
Technology
SponsorUnited utilizes advanced technology, including machine learning and predictive algorithms, to provide precise and actionable insights. The dedicated in-house team of partnership experts and analysts supports the platform, enhancing its effectiveness and user experience. SponsorUnited's technological sophistication enables it to offer industry, category, and brand-specific reports that are crucial for informed decision-making and competitive analysis in the sponsorship space.